Facebook page a platform for businesses to interact with customers & promote their brand, a wonderful concept that costs almost nothing but gives output a lot by providing opportunity to capture/reaching unknown number of customers/people. Not only from suited corporate; people from small kiosks also know its power.
There are myriad ways to leverage this free resource for your business, I hope below points will provide you some guidelines for your own Facebook use:
Take care of your customers
If someone ask a question on your wall and we have to reply, that exactly is customer service; important point here is that everyone can see your response so give some deep thoughts while replying. There is a possibility that complaints will be posted to your wall. Even if you feel these are unjustified, do not delete them but instead provide some empathy and make a reasonable offer to fix the problem.
Viral Marketing: Word of Mouth Marketing
Mostly preferred method by people to know about the brand; to know or listen from the current users of the same brand. If you have healthy relationship with your customers you can ask directly to like or follow your brand, idea is to make your business/brand viral with no cost,
Do your R & D
Best place to know about your products and to do further improvement and this is nice way to involve your customers and make them feel more connected to your brand. Questioning/Polling on your wall can bring in releveant information to your business and can assist you further. Share about your upcoming products, asking them their reviews can help you to know their needs as well as desires.
Within doors of your companies
Share work, activities by employees to show your work culture. People usually like to see what going on in real, so you can share pictures of a birthday celebrated or a special event, ongoing PPT’s, share some stories happened in your office.
You can increase your likes/fans by running contest on your business page. You can make it simple or complex to make client’s curious. This can bring those people too on your FB page; that doesn’t have interest in your products or services.
People usually like the word “ Free” or “Discount” from their favorites brands. So keep them update by providing information about upcoming offers, listen what they looking for as if you can provide and engage them you can win them.
Some people still prefer Email for communication, so bulk emailing or adding newsletter to your business page can increase your target basket. If you want to try getting an email list started, it is important to make sign-up very easy. Using a software service such as MailChimp allows you to add a simple sign up form to your Facebook business page and also get some great tools for creating the newsletter.
I hope you enjoy reading!!!